School admission counseling help from Jose Flores Manhattanville today? Work closely with the CEO to provide oversight technology team, product, design, sales, human resources, and customer support in a startup environment. Oversaw program impact data collection, including on boarding and integration of the VisitDays technology platform. Managed financial revenue forecast, expenditures, and instrumental in tripling revenue in a startup environment. Demonstrate expertise in college admissions through designing and directing an innovative Enrollment Management Services division for the company; services covered creation of a recruitment plan, digital marketing, admissions training, redefining prospective student experience on campus, refining technology used with the overall goal of improving student enrollment. Read additional information on Jose Flores Manhattanville.
Enrollment managers are also talking about International students. Unfortunately for Enrollment managers, the international student markets were affected by COVID-19 restrictions and current geopolitical issues. China was the country that sent the most international students to the United States. The U.S. government only issued 50% of Visas to Chinese students this year. According to Opendoor, the percentage of Chinese students attending U.S. Colleges and Universities has declined by 14.8% from 2019 to 2021. Many Colleges and Universities were dependent on Chinese students’ enrollment. I’ve spoken to universities that, during the same period, had over 90% of mainland Chinese students attending specific programs. Today, the international student market has shifted to opportunities in India, South Korea, and Saudi Arabia. Again, this is a sign that financial investment needs to be in place to work and recruit a new crop of students from different countries.
Manhattanville’s Jose Flores talking about student systems: In my career I have chaired retention committees that encompassed other members of the campus community. The efforts of these committees led to increases in student retention. Through the use of early alert systems students who were at risk of leaving the institution found comfort in the outreach by members of the committee. A good retention strategy has a strong team behind it. It’s a community effort. Admission’s needs to recruit students that will progress through academic programs and campus life while a community needs to support these students throughout their journey. I also found that the use of predictive modeling was helpful in student retention. Today, technology has found innovative ways of keeping students and parents aware of the key elements needed to persist through an education.
I spend time analyzing data that includes discount rates, application changes, enrollment changes, and other key indicators for all colleges and universities in the United States and its territories. The data suggest that colleges and universities need to reinvent themselves. There is a need to evaluate current practices and focus on market opportunities. Currently, I’ve been helping colleges and universities and professional organizations take their admissions events into a virtual space sparked by the COVID-19 epidemic. An unprecedented change, that has forced colleges and universities to do business in a different way.
Manhattanville’s Jose Flores talking about college financial aid: Fortunately for international students, there are schools that make it a priority to give financial aid to students from outside of the country. Much of that funding is usually merit aid, which typically means students qualify on the basis of their academic achievements. Nearly 375 ranked U.S. colleges offered financial aid to at least 50 undergraduates from outside the U.S. during the 2013-2014 school year, with the average award totaling $18,790, according to data reported to U.S. News in an annual survey.
The College went from 600 full time undergraduates and 500 graduate students to about 3000 total students (1800 Undergraduate and 1200 Graduate students). I’ve worked with university system like the University of Massachusetts-Boston in June 2019 to help them bring in a class for September 2019. I played the role of lead consultant in this engagement. The results of the consulting engagement lead the University of Massachusetts-Boston to surpass enrollment for that year by 100 students. The difference in strategies in both time periods, although at its core similar, was dramatically different in its deployment. Today, managing a domestic admissions funnel requires the ability to interlace marketing initiatives that use SMS, email, genuine video content, and social media retargeting to both parents and students while creating memorable experiences for these families on campus. At the core of these new strategies, no different than in the past, was the ability to build relationships with students and families and prequalify interest, issues, and intent. Find more info at https://www.nysacac.org/past-presidents.